Uptown business rebrands as Blessed Links Jewelry
After launching a storefront as Earth and Metal, Uptown business owner Dana Study has rebranded her business as Blessed Links, focusing on her roots in jewelry.
Dana Study spent ten years working in orthodontics.
The jump from braces to jewelry, she says, is smoother than you’d think.
“It’s very similar because you use the same kind of tools,” Study said. “I used to weld brackets on bands, so my welder kind of went hand in hand, so getting into jewelry and making it was very easy for me.”
Three years ago, Study began Blessed Links Jewelry. She didn’t have a storefront at the time, but she sold permanent jewelry and other products at popup shops and events. In February 2024, she officially opened Earth and Metal on 24 E. High Street with her friend and business partner, Hannah Clark.
Clark provided the earth, Study said — plants and organic products like refillable lotions and soaps. Study was the metal — a variety of jewelry.
Last October, Clark stepped away from the business, leaving Study as the sole owner. If she was going to manage the store alone, she said, she was going to do it her way. After spending time refocusing and rebranding, Study officially reintroduced Oxford to Blessed Links Jewelry this June.
“I’ve been doing it on my own since [October] and just started rebranding,” Study. “I thought if I’m going to do it, I’m going to do it the way I want to do it. I still do festivals and popups and events during the summertime when we’re slower.”
Blessed Links offers permanent jewelry from silver, gold and rose gold chains. Unlike bracelets you can take on and off, permanent jewelry is welded together around your wrist to stay on indefinitely, though pieces can be removed with wirecutters.
Study first learned about permanent jewelry at a party her sister-in-law was hosting. She said it’s popular with girls’ groups at Miami University, especially sororities. She travels with Delta Zeta for national events as far away as Minneapolis and Orlando.
At one point, Study worked three jobs between managing Earth and Metal and working at two different orthodontists’ offices. Now, she’s committed to Blessed Links full-time. Her first exposure to jewelry making was watching her uncle work with silver as a child, but he died of cancer before she had a chance to learn from him. Now, Study says, she thinks of him as she works.
“I never really got to talk to him about this side of his life … but here we are,” Study said. “I think he’s just watching, looking down on me and helping me, guiding me through spirit.”
Beyond permanent jewelry, Study said the business just got approval to do ear piercings, and the business sells nonpermanent jewelry options, too. Customers can book events, make an appointment or visit the store from 10 a.m. to 6 p.m. Tuesday through Saturday.
